Activists of the People for the Ethical Treatment of Animals (PETA) are running a campaign to appeal people in Tamil Nadu to desist from the habit of eating fish, as it is a risk to human health for the chemical toxins, besides suffering of the animal.

Talking to media here on Wednesday, PETA activists said eating fish also poses danger to human beings' lives.

PETA activists said that by this protest they wanted to urge the people to adopt an animal friendly policy.

"There are many reasons why PETA is running this campaign asking people not to eat fish. The major reason why we are running this is the cruelty aspect how fish are being killed. As we have shown in this video how the sharks and dolphins are killed and their meat is sold openly in the market for 22 US Dollars to 44 US Dollars," said Nikunj Sharma, an activist.

India is the world's third largest producer of fish.

Founded in 2000, PETA India is dedicated to establishing and defending the rights of animals.

The forum operates under the simple principle that animals are not for eating, wearing, experimenting on, or using for entertainment.

PETA India educates policy-makers and the public about animal abuse and promotes an understanding of the right of all animals to be treated with respect. (ANI)